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Independent research: the same picks, a different price tag

Funds, wraps and managed accounts charge a percentage of your money every year. Independent research firms publish their stock and bond recommendations for a flat yearly price. The recommendations can be the same kind; the cost works very differently.

Education only. We explain how these products work and what they cost. We do not sell or recommend securities.

The twist

From a fee on assets to a fee for research

An asset-based fee grows as your account grows. You pay more each year for the same service, and the fee comes out whether the picks did well or not. A research subscription is a fixed dollar amount. As the account grows, the cost shrinks as a share of it, and more of the return stays with you. The focus moves from what you pay to how the recommendations perform.

$234,348paid over 20 years in a 1% asset-based fee on $500,000
$60,000paid over 20 years for a $3,000-a-year research service
0.6% → 0.3%what $3,000 is as a share of $500,000, then of $1,000,000
Replacing the sales layers

Who you pay, and for what

THE USUAL WAYYouyour moneySales advisor / B/D1% of assets, every yearSponsor / platformpackages the productManager and researchthe actual investment workTHE OTHER WAYYouyour moneyIndependent research serviceflat yearly price · recommendations and model portfoliosYour own stocks and bondsheld in your accountThe research replaces the sales layers. In our example that kept $374,821 more over 20 years.
The same market, the same risk

$500,000 over the last 20 years

Every line holds the same S&P 500 total return, 2004 through 2023, so the risk is identical. The only difference is how the advice is paid for.

$0$500K$1M$1.5M$2M$2.5M$3MStart2008201320182023Year-end value, S&P 500 total return 2004–2023, same holdings and same risk in every line$3,181,405$2,976,914$2,602,093$2,280,900S&P 500 total return, no cost at allResearch service: same holdings, $3,000 a year flatSales advisor or wrap account: 1% a yearFunds at 0.65% inside a 1% wrap: 1.65% a yearThe savings: research service vs. 1% fee
$500,000, 2004–2023Yearly costValue at 20 yearsPaid in feesBehind the index
S&P 500 total return, no cost—$3,181,405——
Research service, same holdings$3,000 flat$2,976,914$60,000$204,491
Sales advisor or wrap account1.00%$2,602,093$234,348$579,312
Funds at 0.65% inside a 1% wrap1.65%$2,280,900$356,235$900,505

Example only. Historical S&P 500 total returns, 2004–2023, applied to every line; fees taken at the end of each year. Trading costs and taxes not included. Not based on any actual account, adviser or service. Past performance does not predict future results.

Why it can go further

Lower drag, and room to beat the index

With less cost to overcome, recommendations only need to match the market to come out ahead of a fee-based account, and any outperformance is kept. Some research firms publish long records for their model portfolios. One firm’s published materials, for example, show two stock models ahead of the S&P 500 Equal Weight index over 10 years through April 2025: 11.2% and 11.3% a year against 9.5%.

These are model portfolio returns, as the firm notes: they do not include taxes, trading costs or fees, or the timing of an investor’s own trades, and some periods lost money. Models are not actual accounts, so they are not GIPS composites. Past performance does not predict future results.

Defense is allowed

You can see everything, and you can step aside

TransparentEvery holding is an individual stock or bond in your own account. You see what you own, and why it was recommended.
Not required to stay investedA fund must follow its prospectus and benchmark. An individual owner can raise cash, move to bonds or trim a position when risk rises, without anyone’s permission.
Tax controlYou choose when to sell, which gains to take and which losses to harvest.
The work is yoursResearch services publish updates monthly, weekly or even daily. You, or someone you hire by the hour or the year, must act on them.
Examples

Independent research services

The kinds of firms that publish stock and bond research and recommendations for a subscription. We do not name or endorse any of them.

Type of serviceWhat it coversCostUpdates
Independent equity research firmStock, ETF and fund research with a forensic accounting team; many stock and ETF model portfolios with records of 10 years or moreAbout $250 to $3,000 a yearOngoing; model changes as made
Weekly stock surveyFull-page reports on actively traded stocks, timeliness and safety ranks, several model portfoliosAbout $250 to $3,000 a yearWeekly
Stock rating serviceQuantitative buy-to-sell ratings across thousands of stocks, with research reportsAbout $250 to $3,000 a yearDaily
Corporate bond research serviceIndividual corporate bond picks, investment grade and high yield, with buy, hold and sell updatesAbout $250 to $3,000 a yearQuarterly, plus new picks during the year

Typical range for individual subscriptions, from publishers’ sites and published reviews, October 2026; some advisor platforms price on request. Many brokerage accounts also include independent research at no extra charge.

Before you subscribe

Questions to ask

  • How long is the model’s record, and against which benchmark?
  • Are the returns before or after trading costs, and are they a model or real accounts?
  • How often do recommendations change, and how will I be told?
  • Do they say when to sell, not only when to buy?
  • Does the firm earn anything from the securities it recommends?
  • Do I have the time to follow it, or will I pay someone to?
Thinking about moving from funds or a wrap to individual holdings? Bring your statements to a product review. We will show what you pay now, in dollars, and how a flat research cost compares. We do not recommend buying or selling securities or any research service. Schedule a product review →   Capital & Investments →

Advanced Capital & Investments pages are for education only. Nothing here is an offer to sell, a solicitation of an offer to buy, or a recommendation of any security or investment strategy, and we do not sell securities through this site. Examples are hypothetical, do not represent any actual product and do not reflect taxes unless stated. Investing involves risk, including loss of principal. Before investing in any fund, read its prospectus and talk with a properly registered professional. No research service is named or endorsed; Advanced Capital & Investments receives no compensation from any of them.